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Publication - 03 Nov 17

There are three key phases in developing the best strategy to protect an event: First, it is important to understand and define the event assets. Second, you should take steps to protect those assets and the rights that can be commercialised. Finally, the risks of exploitation should be managed to reduce the... Read More

Publication - 31 Oct 17

Most sports fans will agree that the best games are those in which the referee is seen but not heard. The players are allowed to get on with it, the tempo of the match can flow naturally and attention can be focussed on the game — not the person holding... Read More

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