Lander & Rogers has rebranded, revealing a fresh, new visual identity. Having launched our new website earlier in the year, the firm has today unveiled a new logo, brand assets and strategy which articulate our vision.
Today marks an important milestone in Lander & Rogers' history. "Our new brand, developed in consultation with Lander & Rogers' people and clients, is a reflection of who we are as a firm and what we stand for," said Genevieve Collins, chief executive partner of Lander & Rogers.
The brand is based on our firm's three core values: authentic, connected and innovative. Its visual concept combines four colourways and introduces a suite of striking photography and graphics, while retaining the firm's iconic orange. The ampersand in Lander & Rogers creates a central motif, representing connection and evoking the firm's commitment to innovation and new ideas as it asks, "and - what's next?", with no finishing line.
These values underpin our firm's vision to "deliver the best Australian law firm experience" for our clients and people, to support our communities and the environment, and to drive positive change through innovation.
"Lander & Rogers is at an exciting stage: we are growing, diversifying our client offering, investing in new technology and designing new ways to deliver our legal and business services," said Genevieve. "At the same time, the legal sector is evolving at an incredible speed and our clients are facing challenges and opportunities as never before. Our new brand and visual identity reflect our core identity and future focus.
"I also love what we've created visually, and I think it's something our people, clients and communities can all connect with. It's contemporary and vibrant, while also honouring our history, the strong authentic relationships we've built, and the successes that have brought us to where we are today.
"I hope that everyone who experiences our new brand is just as excited and inspired by it as we are."