There are three key phases in developing the best strategy to protect an event:
- First, it is important to understand and define the event assets.
- Second, you should take steps to protect those assets and the rights that can be commercialised.
- Finally, the risks of exploitation should be managed to reduce the likelihood of it occurring, and to be prepared to respond if it occurs.
In this short video, Amelia Lynch provides tips and hints for creating a strategy to protect an event.
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