What is design thinking?
Design thinking is a process that provides a human-centred approach to solving problems. It encourages organisations to focus on the people they're creating for, which leads to better products, services, and internal processes. It’s extremely useful in tackling complex problems that are ill-defined or unknown. Design thinking enables understanding of the human needs involved, re-frames the problem in human-centric ways, facilitates the creation of ideas in brainstorming sessions, and promotes a hands-on approach to prototyping and testing.
Design thinking can help your team or organisation:
- better understand the unmet needs of the people you’re creating for, such as customers, clients and users
- reduce the risk associated with launching new ideas, products, and services
- generate solutions that are revolutionary, not just incremental
- learn and iterate faster
The design thinking process
The five stages of design thinking are: Empathise, Define, Ideate, Prototype, and Test.
Design thinking workshops
iHub's multidisciplinary problem solvers and innovators are expertly trained in design thinking and deliver tailored workshops to specifically meet organisational requirements and needs.
Case study: Introducing clients to design thinking and its practical application
iHub recently delivered a workshop on design thinking to a transportation client who wanted to learn more about design thinking concepts and how they could be translated into their service-focused roles.
A mixture of knowledge levels in a class of 50 students covered:
- a framework for design thinking
- previewing a selection of useful tools
- how design thinking is applied at Lander & Rogers.
This provided the introductory foundation to brainstorm with a human-centred focus.
How it was delivered
The workshop was delivered remotely and included two interactive activities to encourage hands-on learning. iHub provided examples of design thinking in practice, to broaden the client's understanding of the many situations in which it can provide tangible benefit and impact. As a result of the session, the client has a new outlook on the different ways to approach its next business challenge.
For more information on how design thinking can benefit your organisation, please contact:
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